LAUSR

Building on theories explaining social outcomes of economic inequality, our research examined the psychological impact of inequality on the desire for wealth and status. Our studies provide both experimental (Studies 1 and 3, Ns = 321 and 596) and correlational (Study 2; N = 141,477 from 73 countries and regions) evidence that higher inequality heightens people’s desire for wealth and status. Notably, this effect of inequality on desire is independent of the influence of societal wealth. Moreover, our results reveal social class differences in why inequality fuels motivations: Lower-class individuals are more likely to respond to higher inequality with a heightened desire reflecting self-improvement concerns, whereas upper-class individuals are more likely to respond with a heightened desire reflecting social comparison concerns. These findings suggest that higher inequality creates an environment of restlessness in which both the poor and the rich feel obliged to seek wealth and status, albeit for different reasons.