LAUSR

Our paper investigates the dynamic interplay of narratives of individual and collective leadership within a professional service firm, where an organizational narrative of collective leadership prevails. We explain how it is possible for ‘everyone’ to claim a leadership identity for themselves while simultaneously granting a leadership identity to the collective. We identify multiple leadership archetypes embedded in individuals’ identity narratives, representing their differing senses of themselves as leaders and their alignment with the organizational narrative of collective leadership. These archetypes are mutually constitutive, representing centripetal and centrifugal tendencies in relation to the organizational narrative of collective leadership. We show how individuals committed to collective leadership nevertheless construct an individual leader (the Avatar identity archetype) to embody the collective on their behalf, and this enables them to grant leadership to the collective in the abstract. We emphasize the persistent sacralization of leadership in individual and organizational narratives, even in avowedly collectivist contexts, and the value of narrative-based perspectives in highlighting practitioners’ ability to navigate and accommodate the messy coexistence of collective and individual leadership. Our study shows the importance of integrating dialectically the individual and collective dimensions of leadership, emphasizing the mutually constitutive nature of individual and collective leadership narratives.