LAUSR

Guided by communication accommodation theory and the fluency principle of language attitudes, this experimental study examined the serial mediation effects of processing fluency and inferred motives on language attitudes toward standard- and non-standard-accented speech. Using the matched guise technique, participants were randomly assigned to listen to an audio recording read in either a Standard American English (SAE) or Indian Tamil English (ITE) accent. Compared to the ITE accent, participants who listened to the SAE accent reported significantly higher processing fluency of the speaker's talk, more positive inferred cognitive motive from the speaker, and attributed higher solidarity to the speaker. However, the experimental conditions yielded no differences in inferred affective motive or status evaluations. Mediation analysis indicated significant indirect effects on status and solidarity through processing fluency and inferred cognitive motives as serial mediators. The indirect effects through inferred affective motive were not significant. Theoretical and practical implications are discussed.