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The Effects of Large-Scale Social Movements on Language Attitudes: Cantonese and Mandarin in Hong Kong

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Speakers with standard accents are typically judged more favorably than non-standard speakers, but this may shift in response to perceived intergroup conflict with ethnolinguistic outgroups. Three studies were conducted to… Click to show full abstract

Speakers with standard accents are typically judged more favorably than non-standard speakers, but this may shift in response to perceived intergroup conflict with ethnolinguistic outgroups. Three studies were conducted to examine how large-scale social movements may impact language attitudes in Hong Kong. Attitudes toward standard-accented and non-standard-accented Cantonese and Mandarin were collected across four instances in 2013 and 2015 (pre- and post-Umbrella Movement), 2018 and 2019 (pre- and post-Anti-Extradition Bill Movement), respectively. Compared to Study 1 (2013), Hong Kong participants judged standard speakers of Cantonese (the ingroup variety), and ingroup, non-standard speakers of Mandarin (the outgroup variety) significantly more favorably in Study 2 (2015). Study 3 showed that the retrospective endorsement of the Umbrella Movement moderated preferences for standard Cantonese and Mandarin speakers. Comparison of 2018 and 2019 data partially replicated the findings in Studies 1 and 2, though the current endorsement of the Anti-Extradition Bill Movement did not moderate preferences for standard speakers.

Keywords: standard speakers; hong kong; scale social; large scale; language; cantonese mandarin

Journal Title: Journal of Language and Social Psychology
Year Published: 2023

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