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“For the Gram”: An Exploration of the Conflict between Influencers and Citizen-Consumers in the Public Lands Marketing System

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Capturing memories is integral to public lands visitors’ consumer experiences. Today, social media allows us to share photographs and videos in the public domain, whether it be for instant gratific... Click to show full abstract

Capturing memories is integral to public lands visitors’ consumer experiences. Today, social media allows us to share photographs and videos in the public domain, whether it be for instant gratific...

Keywords: gram exploration; exploration conflict; citizen consumers; conflict influencers; influencers citizen; public lands

Journal Title: Journal of Macromarketing
Year Published: 2020

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