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This abstract highlights Bob Lusch's stature in the profession, followed by a summery of four papers that extend Service-Dominant Logic originally developed by Lusch and Vargo. Three of Bob Lusch's… Click to show full abstract
This abstract highlights Bob Lusch's stature in the profession, followed by a summery of four papers that extend Service-Dominant Logic originally developed by Lusch and Vargo. Three of Bob Lusch's ca-authors highlight their very positive interactions with Lusch. The abstract concludes with a brief synopsis of the Eulogy delivered at Bob's Funeral.
Keywords:
picture thinking;
big picture;
robert lusch;
recent extensions;
extensions robert;
lusch big
Journal Title: Journal of Macromarketing
Year Published: 2023
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Journal Title: Journal of Macromarketing
Year Published: 2023
Link to full text (if available)
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recommendations!