LAUSR

This article takes a structural approach to understand how complex organizations, in this case public school districts in the United States, implement programs to promote greater justice for consumers. Drawing on the integrative justice model as a guide, this study uses deductive grounded theory and axial coding to understand how social programs, such as the National School Lunch Program, both orchestrate and obstruct distributive justice (DJ). Leaning on public policy and macromarketing literature and using ethnographic data as a guide, the study proposes a market orchestration model of DJ to offer guidance on how social programs can promote greater DJ.