LAUSR

The objective of this article is to identify the organizational factors that facilitate or inhibit the technological innovation in the development cycle of a product engineered to order for Brazilian wind energy market. The following factors stand out as facilitators: the rigid hierarchical structure combined with some aspects of the projected structure, the level of cooperation between departments, and the autonomy given to workers. The main barriers are the lack of clarity about the organization’s strategy, the low frequency and depth of training offered by the company, and the lack of a mechanism that allows access and registration of information.