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Exposure to low-quality news videos on a newspaper website led a younger audience to see the news organization as less credible and lacking in value. Findings offer a cautionary tale… Click to show full abstract
Exposure to low-quality news videos on a newspaper website led a younger audience to see the news organization as less credible and lacking in value. Findings offer a cautionary tale for news organizations because even a few low-quality news videos on a newspaper website might damage newspapers’ fervent effort to attract a younger audience.
Keywords:
affects online;
news;
quality;
video quality;
quality affects;
news video
Journal Title: Newspaper Research Journal
Year Published: 2017
Link to full text (if available)
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Journal Title: Newspaper Research Journal
Year Published: 2017
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!