Although people report grave concern over their data privacy, they take little care to protect it. We suggest that this privacy paradox can be understood in part as the consequence… Click to show full abstract
Although people report grave concern over their data privacy, they take little care to protect it. We suggest that this privacy paradox can be understood in part as the consequence of an evolutionary mismatch: Privacy intuitions evolved in an environment that was radically different from the one found online. This evolved privacy psychology leaves people disconnected from the consequence of online privacy threats.
               
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