Technology holds the promise of greatly altering the conduct of interest assessment. I review five technological advances that currently exist and present how they can be incorporated into our interest… Click to show full abstract
Technology holds the promise of greatly altering the conduct of interest assessment. I review five technological advances that currently exist and present how they can be incorporated into our interest measures and procedures: (a) dynamic assessment using item response theory, (b) adapting interpretations to individual users, (c) incorporating response latency, (d) gamification of interest measures, and (e) incorporating big data and machine learning. Using these advances in our assessments and procedures can structurally change what we do and enhance the precision of our measures.
               
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