This editorial outlines the vision that the new Journal of Service Research editorial team has about moving service research forward, which requires more than just duplicating the service research of… Click to show full abstract
This editorial outlines the vision that the new Journal of Service Research editorial team has about moving service research forward, which requires more than just duplicating the service research of the past. We encourage authors to be forward-looking and futuristic in their orientation. In this way, JSR can help guide the service research of the future.
               
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