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‘Build a future champion’: exploring a branded activity-tracking platform for children and parents

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This article explores a specific – but highly plastic – activity-tracking platform. Marketed to parents, ‘Milo Champions’ encourages the monitoring and rewarding of children, based on their activit... Click to show full abstract

This article explores a specific – but highly plastic – activity-tracking platform. Marketed to parents, ‘Milo Champions’ encourages the monitoring and rewarding of children, based on their activit...

Keywords: activity tracking; tracking platform; future champion; build future

Journal Title: Media International Australia
Year Published: 2021

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