LAUSR

mini-cases provided range across health, environmental and social issues. Moreover, the authors explain well different takes on social marketing and that it is not, strictly speaking. The book concludes with the 12th chapter, ‘Legislation, Regulation and Ethics’. This chapter treats several different rationales for and approaches to regulation; however, it does so in perhaps too few pages to do justice to alternative regulatory and legislative regimes. MEAS and its companion website are extremely valuable informational, educational and reflective tools. The primary authors and their colleagues who have made this volume offer important questions about marketing in today’s world with an emphasis on meaning, purpose, consequences and possibilities. I can easily imagine students and other readers taking what they learn from this book and helping to push the horizons of marketing – not in the sense of expanding markets but rather in ways that make the profession and the institution fully engaged with the enormous challenges facing contemporary societies, economies and the planet.