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Who cares for wellbeing? Corporate wellness, social reproduction and the essential worker

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This paper seeks to contribute to the rethinking of wellbeing in organisation studies. First, it contributes to critiques of corporate wellness by drawing on social reproduction theory to show how… Click to show full abstract

This paper seeks to contribute to the rethinking of wellbeing in organisation studies. First, it contributes to critiques of corporate wellness by drawing on social reproduction theory to show how the wellbeing of every individual worker is dependent on the efforts of many, often unacknowledged, others. Corporate wellness initiatives epitomise the dominant, neoliberal narrative of wellbeing in which individuals are posited as responsible for the maintenance of their own wellbeing. Against this, social reproduction theory highlights the relational, socially distributed and materially grounded character of wellbeing. Second, the COVID-19 pandemic opened an opportunity to radically rethink wellbeing. A social reproduction reading of the category of the essential worker allows us to analyse some of the tensions and contradictions involved in the work of producing wellbeing today. It shows the unequal distribution of both the work involved and of its rewards. In sum, this paper helps extend debates over wellbeing in organisation studies beyond, on the one hand, individualised accounts of wellbeing and, on the other, accounts that ultimately confine understandings of wellbeing to the traditional workplace. It argues for the need for organisational studies of wellbeing to take the wider social reproduction of wellbeing as its starting point.

Keywords: social reproduction; corporate wellness; cares wellbeing; essential worker; reproduction

Journal Title: Organization
Year Published: 2022

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