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How they got to Sesame Street: Children’s Television Workshop’s appropriation of advertising tactics for effective childhood literacy education

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One of the staple components of Sesame Street over the last 50 years is the short, animated segments that periodically interrupt the narratives and focus on brief educational and literacy concepts.... Click to show full abstract

One of the staple components of Sesame Street over the last 50 years is the short, animated segments that periodically interrupt the narratives and focus on brief educational and literacy concepts....

Keywords: got sesame; street children; literacy; childhood literacy; sesame street

Journal Title: Journal of Early Childhood Literacy
Year Published: 2021

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