LAUSR

In a country where cancer has been dubbed a “national disease” (kokumin bio) that mostly affects Japanese men, this article presents a reading of the cultural scripts underneath prostate cancer—one of the “Western type of cancers” (ōbeigata no gan). The reading is grounded in an adaptation of the “sexual scripting theory,” the construct of cancer-literacy, and the analysis of 3,092 newspaper reports published from 2005 to 2020, in three Japanese newspapers with the largest circulation in the country. The analysis is presented in line with three axes: cancer-self, cancer-biopedagogy, and cancer-economics to indicate that a cancer-self largely entails the subjectivity of a Westernized, married, heterosexual man who undergoes andropause, needs to understand what bladder somatics is, and depends on his family and the feminization of care to cope with cancer. The chances to prevent and/or survive the disease chiefly hinge on adopting a form of cancer-biopedagogy, which entails a composite entanglement of knowledge and health-related practices underpinned by the ethnicization of cancer through the consumption of “traditional food” (washoku) and the assumption that turning into a “healthy self” is determined by Japanese ethnic traits. Cancer-economics is concerned with costs of testing and treatments, health care insurance policies, and food and dietary supplements that serve to commodify a cancer-self who deals with prostate and urinary-related issues.