LAUSR

In this article, the influence of a magnetic field is studied on a generalized viscous fluid model with double convection, due to simultaneous effects of heat and mass transfer induced by temperature and concentration gradients. The fluid is considered over an exponentially accelerated vertical plate with time-dependent boundary conditions. Additional effects of heat generation and chemical reaction are also considered. A generalized viscous fluid model consists of three partial differential equations of momentum, heat, and mass transfer with corresponding initial and boundary condition. The idea of non-integer order Caputo time-fractional derivatives is used, and exact solutions for velocity, temperature, and concentration in terms of Wright function and function of Lorenzo–Hartley are developed for ordinary cases. Graphical analysis of flow and fractional parameters is made by using computational software MathCad, and discussed. The results obtained are also in good agreement with the published results from the literature. As a result, it is found that temperature and fluid velocity can be enhanced for smaller values of fractional parameters.