LAUSR

The authors introduce an interesting perspective on culture, using Hofstede ’ s six dimensions: power distance, uncertainty avoidance, individualism, masculinity, short-term orientation and indulgence. These dimensions can be used to describe the cultural values of a country and can provide an overview of the drivers of that country ’ s culture (Hofstede Insights, 2021). One criticism I have of the model is the idea of masculinity. This is about what motivates people, with masculinity being ‘ wanting the best ’ and femininity being ‘ liking what you do ’ (Hofstede Insights, 2021). Masculine cultures tend to favour assertiveness while feminine cultures are more modest (Malone et al., 2013). The behaviours manifest in the gender roles assigned to members with roles being more distinct in masculine cultures (Hofstede et al., 2010). Forty years on from the model ’ s inception it might be time to look at the language. With the increased acknowledgement of gender fl uidity perhaps this dimension could be de fi ned not by gender but by its attributes instead. Interestingly, the authors argue that while Turkey as a country has feminine attributes, organisations within Turkey are extremely masculine.