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Understanding Consumer Enchantment via Paranormal Tourism: Part II—Preliminary Rasch Validation

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Situational-enchantment is a hypothesized arousal state encompassing a potent sense of connection or oneness with a “transcendent power or ultimate reality.” Qualitative research previously suggest... Click to show full abstract

Situational-enchantment is a hypothesized arousal state encompassing a potent sense of connection or oneness with a “transcendent power or ultimate reality.” Qualitative research previously suggest...

Keywords: understanding consumer; enchantment via; via paranormal; paranormal tourism; enchantment; consumer enchantment

Journal Title: Cornell Hospitality Quarterly
Year Published: 2020

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