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Most hospitality operators use social media in their communications as a means to communicate brand image and provide information to customers. Our focus is on a two-way exchange whereby a… Click to show full abstract
Most hospitality operators use social media in their communications as a means to communicate brand image and provide information to customers. Our focus is on a two-way exchange whereby a customer...
Keywords:
social listening;
listening create;
customer;
hospitality;
create bespoke;
hospitality operators
Journal Title: Cornell Hospitality Quarterly
Year Published: 2021
Link to full text (if available)
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Journal Title: Cornell Hospitality Quarterly
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!