LAUSR

Not much is known about the cognitive consequences of success and failure, and there is no comprehensive theory explaining their aftermath. Building on a dual-perspective model of social cognition, we offer such a preliminary theory that assumes that experiencing success induces an agentic perspective, whereas experiencing failure induces a recipient perspective. We present two field studies of persons failing or succeeding at their naturally occurring goals. The studies found that the experience of success was accompanied by heightened accessibility and use of agentic content. The experience of failure resulted in lowered mood and self-esteem.