LAUSR

Wearing face masks in times of COVID-19 is one of the essential keystones for effectively decreasing the rate of new infections and thus for mitigating the negative consequences for individuals as well as for society. Acceptance of wearing masks is still low in many countries, making it extremely difficult to keep the pandemic at bay. In an experimental study, participants (N = 88) had to assess how strange they felt when wearing a face mask while being exposed to displays of groups of varying numbers of mask wearers. Three different types of face masks were shown: simple homemade masks, FFP2 masks, and loop scarfs. The higher the frequency of people wearing masks in the displayed social group, the less strange the participants felt about themselves, an essential precondition for accepting wearing masks. This effect of a descriptive social norm was particularly effective when people saw others wearing less intrusive masks, here, simple homemade masks.