LAUSR

The purpose of this study is to verify the utilisation of the existing public relations general approaches and theories at a global scale in the public relations undergraduate programmes of the five leading Argentinian universities. A qualitative approach with an exploratory scope that employs data collection techniques such as the qualitative content analysis of academic documents, semi-structured in-depth interviews and structured surveys for ascertaining theoretical loading are used. Results reveal that public relations undergraduate programmes in Argentina present a markedly professional character and prefer theoretical frameworks linked to the functionalist tradition.