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Internal marketing involves planning, implementing, and assessing strategies focused on the internal customer (employee), who, at the same time, looks to strengthen their organizational commitment.... Click to show full abstract
Internal marketing involves planning, implementing, and assessing strategies focused on the internal customer (employee), who, at the same time, looks to strengthen their organizational commitment....
Keywords:
influence internal;
marketing dimensions;
dimensions organizational;
internal marketing;
organizational commitment
Journal Title: SAGE Open
Year Published: 2020
Link to full text (if available)
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Journal Title: SAGE Open
Year Published: 2020
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!