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The Process of CSR Communication—Culture-Specific or Universal? Focusing on Mainland China and Hong Kong Consumers

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Through two representative surveys—one in Beijing the other in Hong Kong (HK)—this study empirically validates an existing U.S.-based model of corporate social responsibility (CSR) communication pr... Click to show full abstract

Through two representative surveys—one in Beijing the other in Hong Kong (HK)—this study empirically validates an existing U.S.-based model of corporate social responsibility (CSR) communication pr...

Keywords: communication culture; communication; hong kong; process csr; csr communication

Journal Title: International Journal of Business Communication
Year Published: 2018

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