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Engaging Startup Employees via Charismatic Leadership Communication: The Importance of Communicating “Vision, Passion, and Care”

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This study explores how startup leadership communication influences employee outcomes. Specifically, drawing upon interdisciplinary insight from public relations, leadership, and managerial psychol... Click to show full abstract

This study explores how startup leadership communication influences employee outcomes. Specifically, drawing upon interdisciplinary insight from public relations, leadership, and managerial psychol...

Keywords: leadership; leadership communication; communication; employees via; startup employees; engaging startup

Journal Title: International journal of business communication
Year Published: 2021

Link to full text (if available)


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