LAUSR

Learning is a fundamental aspect of innovative new product development (NPD), and research shows that failures are a source of learning in NPD programs. However, little is known about the role of learning from successful experiences. We develop a model for learning from both success and failure, based on the characteristics of multiteam systems (MTS) and product complexity. Quantitative analysis of 167 NPD programs organized as MTS suggests that learning from success is crucial for NPD innovation at all levels of product complexity, while the effectiveness of learning from failure diminishes with increasing product complexity. Qualitative interviews provide further insights.