LAUSR

Amount raised: Annual, approximately 1.5 million Mexican pesos (MP) in sponsors and roughly the same in entrance fees. In the last 11 years, Huellas has raised over 15 million pesos. Background and context: For the past 11 years, Fundacion Cima has organized an annual run/walk to raise awareness and fundraise for breast cancer. Huellas was the first coed breast cancer run walk in Mexico when it was first launched in 2008. It started out with 2750 participants and a cost of 1,246,000 MP. Through the years, Huellas has raised over 15 million pesos to support educational programs in six states of Mexico. 61 private companies and institutions from many sectors have sponsored Huellas. Aim: The more participants we have, the more interesting it is for the companies to sponsor it. Thanks to a 10 year success streak, we have set us the objective of reaching the 5000 participants in the 2018 edition to be held on May 13. This years' funds will be destined to 3 different branches of the educational program: trainin...