"Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests"

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Authors test previously published theory-based models in a sample of idea-screening contests and find that efficient, automated screening is possible using easy-to-collect data. Click to show full abstract

Authors test previously published theory-based models in a sample of idea-screening contests and find that efficient, automated screening is possible using easy-to-collect data.

Keywords: help ideation; idea screening; ideation theory; theory based

Journal Title: Marketing Science
Year Published: 2023

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