LAUSR

Competitive intelligence (CI) has attracted much attention in innovation research, but most of existing literature studies CI in technological innovations in manufacturing industry, with little empirical research in context of service businesses. This paper first analyzes CI of service businesses and then uses covariance-based structural equation modeling (SEM) on a data of 333 got from the survey in tourism enterprises of east China to test the effect of customer CI, opponent CI, and supplier CI on service innovations in China’s service industry. Results show that opponent CI and supplier CI have positive influence on both exploratory and exploitative service innovation. Customer CI has more obvious positive influence on exploratory service innovation than on exploitative service innovation.