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Impression formation stimuli: A corpus of behavior statements rated on morality, competence, informativeness, and believability

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To investigate impression formation, researchers tend to rely on statements that describe a person’s behavior (e.g., “Alex ridicules people behind their backs”). These statements are presented to participants who then… Click to show full abstract

To investigate impression formation, researchers tend to rely on statements that describe a person’s behavior (e.g., “Alex ridicules people behind their backs”). These statements are presented to participants who then rate their impressions of the person. However, a corpus of behavior statements is costly to generate, and pre-existing corpora may be outdated and might not measure the dimension(s) of interest. The present study makes available a normed corpus of 160 contemporary behavior statements that were rated on 4 dimensions relevant to impression formation: morality, competence, informativeness, and believability. In addition, we show that the different dimensions are non-independent, exhibiting a range of linear and non-linear relationships, which may present a problem for past research. However, researchers interested in impression formation can control for these relationships (e.g., statistically) using the present corpus of behavior statements.

Keywords: impression formation; statements rated; corpus behavior; behavior statements

Journal Title: PLoS ONE
Year Published: 2022

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