LAUSR

Received May 23, 2019 Revised from June 27, 2019 Accepted August 30, 2019 Available online September 15, 2019 The strategic development of the agricultural sector in any region should focus on the effective use of production and resource potential to achieve the long-term visualization of "desired" future in the context of global economic, technological, social and political challenges. Current socio-economic conditions (urbanization, globalization, digitalization, innovativeness, etc.) require a revision of traditional strategic planning for the development of the agricultural sector in the light of new innovative ways to design regional strategies. The purpose of the study is to improve the methodology of strategic planning in the regional agro-industry based on innovative approaches and its practical testing on the example of one of the regions. The study is conducted on the basis cluster, scenario and project approaches in designing a strategy for the region's agricultural sector. The study solves the following tasks: analysis of methodological approaches and best practices of regional planning; development of a methodological model to design regional strategy for agriculture; testing the proposed methodological approaches and development of possible scenarios for agriculture to achieve the "desired" future on the example of one of the regions. As a result of the study, there is a comprehensive methodological model of regional agro-industry strategy, containing a logical sequence of the strategy designing process and justification for the use of variable approaches at each stage. The practical significance of the research results lies in the possible application of the proposed methodological model to design the agro-industry strategy in any region worldwide with similar conditions of development.. JEL classification: