LAUSR

Economic factors, growing competition among pharmaceutical organizations, orienting the activities to the final result have a great influence on the development of pharmaceutical markets. In this regard, the study of the market situation, competitors and the main factors of competitiveness is relevant. Solving the problem of increasing competitiveness is inextricably linked with its assessment. The purpose of the study is to identify indicators of the competitiveness of pharmacy organizations based on a marketing audit. In the process of research, the main economic and social indicators of the competitiveness of pharmacies have been established, aimed at improving the quality of drug service, increasing turnover and maximizing profits.