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Modeling Value-based banking and Customers' Banking Choices in the Era of Marketing 3.0: An Empirical Study with Logistic Ordinal Regression Approach

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Marketers keep on evolving ways and means to attract as well as retain the customers. During the last few decades, the marketing practices have been changed rapidly. The consumers now… Click to show full abstract

Marketers keep on evolving ways and means to attract as well as retain the customers. During the last few decades, the marketing practices have been changed rapidly. The consumers now wish to be as...

Keywords: marketing; based banking; customers banking; value based; modeling value; banking customers

Journal Title: Global Business and Economics Review
Year Published: 2021

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