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How can green marketing lead to customer trust and green intention Evidences from the automobile industry

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Today, the environment and its protection have become critically important for business excellence. Since automobile companies can have a significant impact on the improvement of energy consumption... Click to show full abstract

Today, the environment and its protection have become critically important for business excellence. Since automobile companies can have a significant impact on the improvement of energy consumption...

Keywords: trust green; lead customer; customer trust; green marketing; green intention; marketing lead

Journal Title: International Journal of Business Excellence
Year Published: 2021

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