LAUSR

An essential aspect of an organisation's strategy involves deciding how to devote time and resources to various kinds of endeavours. Exploration and exploitation which is organisational ambidexterity are two categories of undertakings that organisations put their attention as proposed by scholars. The argument though mixed, is that, organisations that are able to simultaneously carryout these two activities, perform better. This study had the broad aim of assessing how organisational ambidexterity affects the performance of selected operators of GSM in Enugu State, Nigeria. The descriptive survey research design was adopted and a total of 4,968,716 subscribers of the four selected GSM operators made up the population of the study. Out of the 384 sample size drawn, 365 subscribers correctly filled and returned their questionnaires. The study found that the customers are satisfied with the exploitative innovations of the GSM operators but they are not expressively receptive to their exploratory innovations.