LAUSR

The purpose of the study is to advance research on open business models as activity systems (Zott and Amit, 2010) in collaborative networks. We utilise Bradley's (1995) theory of exchange behaviour to discuss how new joint activities can be explored and how existing activities can be redesigned to strengthen collaboration between companies. To enable this discussion, we delve into the sensemaking literature and theory from loosely coupled systems. Our discussion leads to the development of the balanced activity system (BAS) model. The paper's key contribution is the prescriptive BAS model, which can be used strategically in collaborative networks to redesign or create new joint activities.