LAUSR

This paper's primary aim is to show how a management innovation is implemented due to the creation of another new management innovation through an endogenous process. We call this process the 'reinvention' of a management innovation. Building on management innovation implementation literature, we elaborate a theoretical framework that details the endogenous mechanisms through which the implementation phase of a management innovation can be the foundation of another management innovation. A management innovation's adoption does not necessarily require its adaptation. Adopting a management innovation may lead to the generation of another management innovation in order to successfully implement the first management innovation. We use the term 'reinvention' when a management innovation is generated through an endogenous process. We used an exploratory method based on a qualitative and longitudinal case research study. The present paper contributes to the understanding of emergence and implementation process of management innovations.