Influence measures, like social network analysis (SNA) metrics, Twitter social parameters, sentiment score and influence maximisation, are used in the literature in order to provide a characterisation of the user… Click to show full abstract
Influence measures, like social network analysis (SNA) metrics, Twitter social parameters, sentiment score and influence maximisation, are used in the literature in order to provide a characterisation of the user role and the content of messages inside a social media communication network. Using a Twitter network related to the international event EXPO2015, crawled from the event's page, the paper measures the correlation between different influence measurements. The aim is to obtain an influence indicator framework able to interpret different user behaviour through the evaluation of user popularity, participation, influence and polarity of texts.
Journal Title: International Journal of Entrepreneurship and Small Business
Year Published: 2019
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