LAUSR

The primary purpose of this study was to determine the impact of perceived usefulness and perceived ease of use of Facebook on the behaviour intentions of university students to use Facebook for academic purposes. Based on the technology acceptance model, a path model with three links was developed. The results supported the hypothesised path model. The path model clearly revealed that university students' usage intentions of Facebook for academic purposes was influenced by two factors. The results of the study indicated that perceived ease of use was a highly influential factor with direct effect impacting usage intentions of Facebook followed by perceived usefulness. The results also showed that perceived ease of use has a positive direct effect on perceived usefulness. Finally, this study provided some evidence that this path model is beneficial in determining usage intentions of Facebook for academic purposes at the university level.