LAUSR

The study was conducted in 2014 to examine the value chain and value adding at different stages of the marketing system of bitter gourd seed in Bangladesh. The research findings revealed that the production of openpollinated bitter gourd seed was profitable and the net return was BDT 42,018/ha (1 USD = 78 BDT) with a benefit-cost ratio of 1.28. The net return was BDT 124,097/ha with a benefit-cost ratio of 1.53 for the hybrid seed of bitter gourd. Different marketing channels were used to sell bitter gourd seed. Of them, value chain-I: seed producer - seed company - seed wholesaler - seed retailer (district level) - seed retailer (sub-district level) - seed user and value chain-III: seed producer - seed company - seed wholesaler - seed retailer (sub-district level) - seed user were found more efficient than other value chains. Consumer paid lower price in value chains-I and III.