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In my interactions within the academic community, I am often posed with the following question: What are some of the topics we should be thinking about so that we can… Click to show full abstract
In my interactions within the academic community, I am often posed with the following question: What are some of the topics we should be thinking about so that we can contribute to advancing the marketing discipline? As I reflect on how to respond, I recognize the transformation that is occurring within the marketing discipline. I view this transformation as an important phenomenon occurring around us, and I present my thoughts on the same in this editorial.
Keywords:
next years;
marketing;
transformative marketing;
marketing next
Journal Title: Journal of Marketing
Year Published: 2018
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Journal Title: Journal of Marketing
Year Published: 2018
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!