LAUSR

Abstract The present article is focusing on hegemonic masculinity represented and expressed by the professional footballers. Based on the empirical study using text analysis of leading articles published in central Romanian sport newspapers I draw the ideal-typical picture of the normative model of Romanian hegemonic masculinity in which the domestic coaches play a determinant role. Their personal-individual and collective-professional features like determination, steadiness, honesty, pride, mutual respect, knowledge, tenaciousness, sense of vocation, solidarity, spirit of fighting are the corner points of the constructed Romanian manhood, or hegemonic masculinity during social change. The manliness is traced along the inner characteristic of the coaches but in strong contradiction with the foreign trainers. In this respect I can state that football is connected not only with masculinity but in some respect also with the national characteristics embodied by the Romanian coaches especially those working home.