ABSTRACT WOMEN ARE SIZABLY OUTNUMBERED BY THEIR MALE PROFESSIONAL COUNTERPARTS IN THE FIELD OF STRENGTH AND CONDITIONING. CULTURAL BARRIERS RESULTING FROM HEGEMONIC MASCULINITY AND HETERONORMATIVITY CONTRIBUTE TO THE MARGINALIZATION OF… Click to show full abstract
ABSTRACT WOMEN ARE SIZABLY OUTNUMBERED BY THEIR MALE PROFESSIONAL COUNTERPARTS IN THE FIELD OF STRENGTH AND CONDITIONING. CULTURAL BARRIERS RESULTING FROM HEGEMONIC MASCULINITY AND HETERONORMATIVITY CONTRIBUTE TO THE MARGINALIZATION OF WOMEN IN SPORT IN GENERAL, AND HINDER THE ENTRANCE, RETENTION, AND ADVANCEMENT OF WOMEN STRENGTH COACHES SPECIFICALLY. WE EXPLORE HOW MENTORSHIP IS A VIABLE OPTION TO SUPPORT WOMEN PROFESSIONALS AND MAKE ADDITIONAL RECOMMENDATIONS REGARDING THE FUTURE DIRECTION OF RESEARCH, EDUCATION, AND PROFESSIONAL DEVELOPMENT TO IMPROVE THE EXPERIENCE AND OPPORTUNITIES OF WOMEN IN THE PROFESSION.
               
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