LAUSR

This is the study on the preference of men's jewelry in Korea and China. It started to change and develop the market of modern men's jewelry, which is increasingly growing. The men's jewelry market, in Korea, has developed as small market as part of women's, and since 2006, it has started to grow as men's jewelry. However, it is still treated only by some brands. It is a time when innovation is needed because design diversity is weak. The men's jewelry market in China is rapidly developing under the influence of young emerging rich people. However, as in Korea, a research on the design of men's jewelry is insufficient, so it is urgent to study the preference for men's jewelry. Each survey was conducted on a the tie-pin and cufflinks as the most representative men's jewelry in Korea and China. As a result, both countries were not satisfied with the designs currently being sold. In Korea, the popularity of the tie-pin and the cufflinks is made to some extent, and customizing to consumer and innovative development are required. And, in China, the popularity of the tie-pin and the cufflinks made it possible to expect the growth of the men's jewelry market