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Through its use of the microblogging site Twitter during the 2014 Indian election campaign, the Bharatiya Janata Party successfully set the election agenda around development and governance to discredit the… Click to show full abstract
Through its use of the microblogging site Twitter during the 2014 Indian election campaign, the Bharatiya Janata Party successfully set the election agenda around development and governance to discredit the Congress Party. Combining its use of Twitter with conventional campaigning, the BJP also personalized the electoral narrative by making the leadership of Narendra Modi the centerpiece of its strategy.
Keywords:
agenda;
indian general;
2014 indian;
twitter 2014;
use twitter
Journal Title: Asian Survey
Year Published: 2017
Link to full text (if available)
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Journal Title: Asian Survey
Year Published: 2017
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!