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Comparison of Survey Distribution through Amazon’s Mechanical Turk and Traditional Single-Site Survey Distribution

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Background: Amazon’s Mechanical Turk (MTurk) platform can be used as a survey distribution tool that connects researchers to a nationally representative respondent pool. While some studies have shown that MTurk… Click to show full abstract

Background: Amazon’s Mechanical Turk (MTurk) platform can be used as a survey distribution tool that connects researchers to a nationally representative respondent pool. While some studies have shown that MTurk provides data that is reflective of the current U.S. population, it may be less effective than traditional survey recruitment methods for certain research topics. Purpose: To compare the respondent demographics and results of a survey on adult opinions regarding healthy infant bodyweight and “baby fat” (BF) distributed on both MTurk and in a pediatric waiting …

Keywords: survey distribution; mechanical turk; survey; amazon mechanical

Journal Title: Pediatrics
Year Published: 2020

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