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Measuring usability and purchase intention for online travel booking: A case study

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User experience is vital in usability evaluation to understand all aspects of user interactions with a product or system. The usability includes user satisfaction, efficiency, and effectiveness to ... Click to show full abstract

User experience is vital in usability evaluation to understand all aspects of user interactions with a product or system. The usability includes user satisfaction, efficiency, and effectiveness to ...

Keywords: intention online; usability purchase; measuring usability; online travel; travel booking; purchase intention

Journal Title: International Review of Applied Sciences and Engineering
Year Published: 2019

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