LAUSR

The article discusses some features of information technologies used by Kazakh media during election campaigns of different years. The purpose of this work is to analyze the peculiarities and factors behind the increasing role of the Kazakh media in the process of democratic elections. The article shows that since 19911996 transitional phases, Kazakhstan has been undergoing an intensive procedure of incorporating the media into its constantly evolving democratic set-up and putting up a media monitoring system of the political process in place. Kazakhstan mass media has successfully coped with this task bringing in changes within and taking into account public mentality and technologies at hand. The article presents a comparative analysis of the use of various information technologies in Kazakh election campaigns of different years, with particular attention on the presidential election of 2019.